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Very few public health messages try to convince the audience that physical activity is fun and perhaps an end in itself.

weight loss, to improve body image and to improve health status. This is important as the public messages to encourage the uptake of physical activity and exercise are generally aimed at extrinsic motivators, i.e. Even motivations for PA such as aiming to lead a healthy lifestyle would be viewed as extrinsic as they are being pursued for reasons other than performing the activity itself. It would appear that intrinsic motivation is a requirement of continued exercise adherence and may become even more important as the timeframe of the adherence behaviour continues. Although motivation to exercise includes both intrinsic and extrinsic elements Ryan et al., (1997) reported that body related (extrinsic) motivations were negatively related to hours per week exercise participation and workout length, whereas enjoyment and competence were positively to these measures. Ryan et al., (1997) examined exercise adherence with regard to intrinsic and extrinsic motivation. This where almost all public campaigns to increase physical activity are targeted with limited success. This is taking part in an activity for reasons other than the activity itself (Taylor, Ntoumanis, Standage & Spray, 2010). This would include outcomes such as getting fitter, improving appearance, weight loss or ‘toning up’.

Deci and Ryan (2000) identified that activities which are pursued primarily for being enjoyable and interesting are known to be intrinsically motivating the reward is taking part in the activity itself!Įxtrinsic motivations for exercise include are those behaviours which are performed rewards that are external. I exercise because it makes me feel good and I enjoy it, however most campaigns to increase PA are of the loose weight and keep healthy variety. Deci and Ryan (1985) argue that intrinsic motivations are commonly those of competency, interest and enjoyment. Intrinsic motivations for exercise are behaviours that are performed for the satisfaction gained in the activity itself. OK, so when was the last time you saw a public health campaign which tried to increase physical activity levels by targeting intrinsic motivations to exercise? I personally cant think of any I've seen! Motivation for exercise can be defined as intrinsic or extrinsic.